What’s in the Bag: Inside Our Team’s Louenhide Handbags
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Time to read 6 min
After digging through celebrity handbags, we decided it was only fair to turn the spotlight back on ourselves. Six Louenhide team members tipped out their bags to reveal what really gets them through a day at Louenhide HQ, and beyond. From oats and chai sachets to lipsticks and selfie sticks, here’s what we found hiding inside our very own Louenhide bags.
Meet the Team and Their Bags
At Louenhide, it’s no surprise that our team loves their bags almost as much as what’s inside them. From clutches that double as makeup bags, to pouches and crossbodies tucked neatly within, we can’t resist carrying bags inside bags.
For full transparency: we only counted what the video revealed — so if a pouch or makeup bag wasn’t opened, the mystery of its contents remains unsolved. Here’s a peek into who’s carrying what:
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Kate — Marketing Coordinator
Kate opts for the Alexandra Tote in Natural, carrying 11 items — including, of course, another bag: the Madeline Shoulder Bag in Chocolate. Kate summed up our Louenhide approach perfectly- “Who doesn’t have a bag inside their bag?”. -
Elly — Graphic Designer
Elly’s sleek work tote (an unreleased sample) is packed with 22 items, including all the practical must-haves for keeping organised in and out of the office. With lip balm and a cosy jumper at the ready, she’s prepared for whatever the aircon throws her way. -
Bec — Brand Manager
Bec’s everyday carry is effortlessly functional, with 20 items tucked into her woven tote bag (sorry, another unreleased sample!). From tech to stationery, her bag reflects the balance of staying connected while keeping organised for the day.
@louenhide An organised girly over here 🙂↕️ #fyp #louenhide #whatsinmyba ♬ original sound - LOUENHIDE
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Helen — Sales Account Manager
Helen keeps it streamlined with 10 items in her trusty Sutton Tote Bag, striking the perfect balance between essentials and a little room to spare. Organised and efficient, her bag is as approachable as she is. -
Kaylee — Customer Service Coordinator
Kaylee’s collection of 9 items insider her Blaire Tote Bag is all about personal care. From her perfume to her breakfast on the go, her bag keeps her nourished and fresh throughout the day. -
Rae — Head of Sales
Rae’s Chicago Tote was doing double duty, carrying her Louenhide Sling Bag inside along with her essentials. At Louenhide, it’s never just one bag — we like to keep things layered, stylish, and ready for anything.
@louenhide Get this girl a pen for her notebook!! #fyp #louenhide #whatsinmybag ♬ original sound - LOUENHIDE
What's In Louenhide Bags? Numbers at a Glance
Across all six bags, we counted 78 items. From Elly's 22 item count, to Rae's streamlined bag carrying 6 items (not including inside pouches!), here’s how it breaks down:
Items by Category (out of 78):
Accessories (18%) — laptop sleeves, glasses cases, everyday pouches, and yes… bags inside bags (Kate’s Madeline inside her Alexandra was peak Louenhide).
Beauty (23%) — hand cream, moisturiser, perfume, scrunchies- everything to freshen up throughout the day.
Lip Products (8%) — balms and lipsticks galore; our team don’t leave the house without them.
Books & Journals (2%) — Crown of Midnight and a trusty diary, tucked in for work breaks or commutes.
Fashion (3%) — a jumper (Elly’s smart aircon strategy) and a necklace for a desk-to-drinks switch.
Food & Drink (13%) — grapes, oats, muesli bars, oranges, snacks, and chai sachets — the secret weapons for beating 3pm-itis.
Lifestyle & Personal (15%) — keys, wallets, pens, Sharpies, pencil cases, and coins. Everything you need to run errands or scribble notes at HQ.
Tech (9%) — AirPods, Kindles, chargers, and even an electrical power board (most unexpected, hands down).
Wellness (6%) — two water bottles, bandaids, Voltaren, hand sanitiser.
Receipts (3%) — a boarding pass and gift vouchers — little reminders of future plans and past adventures.
@louenhide PART ONE: What’s in her Louenhide? #fyp #louenhide #teamcontent #whatsinmybag ♬ original sound - LOUENHIDE
Item Category by Team Member (out of 6):
Universal: Beauty (6 out of 6 team members carried makeup bags or beauty products in their Louenhide bags)
Near-Universal: Accessories (5/6), Lifestyle/Personal (5/6)
Occasional: Tech (4/6), Food & Drink (3/6), Beauty – Lips (3/6)
Rare: Fashion (2/6), Wellness (2/6), Receipts (2/6), Books (1/6), Journal (1/6)
So yes, the Louenhide team might be guilty of carrying “bags inside bags,” but the data proves we’re practical to the core: beauty is universal, accessories keep us organised, and snacks and tech are our go-tos. And when a jumper, a diary, or even a boarding pass makes its way into a tote, it’s just more proof our handbags are built for real life — office days, errands, and everything in between.
Shop the Louenhide Team's Handbags
Everyday Handbag Essentials
Some things never change: keys, wallets, glasses cases, and pouches popped up again and again. Rae had an army of organisational pouches keeping her Chicago Tote neat, while Helen doubled down with multiple makeup bags inside her Sutton.
And yes, true to office life, the humble Sharpie, pens, pencil cases and notebooks had their moment — proof you can’t survive Louenhide HQ without being ready to jot something down at any time.
@louenhide Ok Mary Poppins 🙂↕️ #fyp #louenhide #whatsinmybag ♬ original sound - LOUENHIDE
Snacks & Nourishment
Forget green juice and pressed powders — the Louenhide team are fuelled by snacks.
- Grapes, oranges, muesli bars, and oats (hello, emergency desk breakfast).
- A chai sachet popped up as the ultimate 3pm-itis cure.
- Multiple snacks tucked into every corner to keep our team nourished throughout their busy days.
The bags proved what every office already knows: snacks are non-negotiable.
Beauty & Grooming
The beauty category was our second-largest haul, clocking in at nearly a quarter of all items (and we didn’t even get to see inside everyone’s makeup bags!). Lipstick, perfume, moisturiser — the desk-to-drinks toolkit.
Wondering where all your missing hair ties end up? After we counted 5 scrunchies, and 2 hairclips, the answer’s simple: at the bottom of your handbag.
@louenhide Bc a loose orange is an obvious everyday must have 🙂↕️ #fyp #louenhide #whatsinmybag ♬ original sound - LOUENHIDE
Wellness & Balance
Like our celebrity counterparts, we’re wellness-conscious — but in a practical, everyday way. Instead of jade rollers and green powders, our team’s bags revealed the kinds of essentials that keep you feeling good and moving with ease throughout the day. Two water bottles (because one is never enough), bandaids for those little emergencies, voltaren for when life catches up with you, and of course, trusty hand sanitiser. The message was clear: wellness doesn’t have to be complicated. It’s about staying hydrated, staying safe, and having the right little things on hand so you can keep showing up — whether that’s for the office, the school pick-up, or post-work drinks with friends.
@louenhide PART TWO: What’s in her Louenhide? #fyp #louenhide #teamcontent #whatsinmybag ♬ original sound - LOUENHIDE
The Most Unexpected Items in LH Bags
This wouldn’t be a Louenhide reveal without a few surprises.
- Bec’s electrical power board (as LH Brand Manager, she is ready for anything a campaign shoot throws her way).
- Not one but two pencil sharpeners (just like our celebs loved wired headphones and journaling, our team keeps it analogue with pencils).
- Elly’s double Water Bottle Bags (perfect for staying hydrated on the go!).
At the end of the day, it’s the mix of practical and personal items that makes each bag feel so individual.
Why It Matters
The bags may have looked stylish on the outside, but the inside revealed the bigger picture: a team that knows how to stay prepared, organised, and comfortable, no matter what the work day throws their way. From chai sachets to jumpers, Louenhide bags carry the small comforts that make life easier and more enjoyable. Because in the end, it’s not just what you carry — it’s how it carries you through the day.
